Preparing your business for multi-cultural markets...How to work in culturally diverse teams...

Discover how Eilidh Milnes, the expert on confidence applies her skills to the in depth knowledge of Dr Deborah Swallow, the leading authority on inter cultural communication. Learn how working with these two experienced consultants transform organisations and individuals alike. Gain the competitive edge in not only international markets but in your domestic workplace. Learn how to deal with cultures when working abroad; how to deal with overseas markets in a confident way. Learn how to fly from your desk!

Eilidh and Debby are currently working on a new and exciting project. This dynamic duo are co-authoring a book on the multi-cultural workplace. It is due out in 2012."Multi-culture shocks..." is the working title. Read more.

Unfortunately, most English-speaking nations have little concept of ‘cross-cultural differences’. The world speaks English and business is constructed in this framework.  Yet you do, you act and you think business in your personal cultural mode and strangely expect the world to do the same. When things go wrong and they repeatedly do, people tend to look for many sorts of causes and seldom that there could be a cultural mismatch. This book will help you look on such issues with fresh eyes.

Debby and Eilidh explain culture in language that is easy to understand. The difference between this and other cross culture awareness books is the focus on real life stories, anecdotes and case studies. This new book will contain the essential research, which underpins cross culture. However it will also be a manual to apply to everyday conflict issues and cultural misunderstandings.

It will improve your understanding of how different people think, work and feel. It will help you to breakdown cultural barriers. Reading the book, will result in a more effective, cooperative, harmonious and happy workplace.

Diversity can be the cause of many underlying problems at work that most people fail to recognise stem from this situation.

Synopsis - Preparing your business for a multi-cultural market...Eilidh Milnes (122 KB)

Cross cultural awareness is a skill not a task

Compounding the problem, most firms consider ‘diversity’ and ‘inclusion’ as much more of a compliance issue than as a sound strategy for developing business growth. Competition for talent is fierce and the demographics of the workforce are rapidly changing. Taking a ‘compliance issue’ approach to your business will seriously inhibit your competitive edge not only at home, but also when ‘going international’.

Helping your people develop culturally intelligent leadership will reap dividends: building on brand reputation, increasing your customer retention and adding to your bottom-line. By avoiding cultural mistakes, you protect your relationships and improve productivity.

1. Mail us today to find out more, perhaps you or a colleague wish to be included in this fascinating new research. 

2. Contact us if you would like this dynamic duo to speak at your next event?

3. Do you have a story to tell? 

How to do Better Business - Multi-Culture - Dr Deborah Swallow (28 KB)