Vive la difference!
Regardless of your season, festive fun begins around the world, so let me share a topical Twitter spot - thanks to @JemStone. I love this latest from ad. John Lewis. The storyline and sentiments are delightful! The words of the backing song, "Get what I want..." is perfect. The video has no doubt thrilled the creators as it's had nearly three million hits. On the contrary the Littlewoods advert, is getting very poor press. To quote one angry parent, "I think this ad. is disgusting! I have 3 children, who now think there is no Santa, because the children in this add say their mother buys them their gifts!"
Being Different
I'd offer that John Lewis truly knows and understands it's clients, matches the company ethics and ethos to its target market then dares to be different. The company holds its ground and maintains its standards - no questionable implications dubious morals or poor taste; with the advert ending with "for gifts you can't wait to give," focusing you on generosity not greed.
TCI talked about being different some months ago. Read More.
What do you stand for?
In an interview with Rob Brown of the Banking Academy, I compare a regional manager of a high street bank to a stick of lettered rock - his company and his ethics being at his core. (I use a slightly different analogy on air...)
Do people know what you stand for? Who are you? When your friends,
clients or colleagues think of you what springs to mind? Not sure - well
there are some tips here to help.
Empower the Difference
Whether speaking or coaching my aim is to "empower the difference." I encourage clients to cherish their creative spirits, to figure out what works for them and then to keep doing it. Something that makes you stand out from the crowd is your determination to set goals. An excerpt on goal setting from my first book, "Love your life - survive the system..." cites the most revealing exposition on the importance of goals comes from a Harvard study, by Mark McCormack in his book, "What they don’t teach you in Harvard Business School." The graduates of the Harvard MBA programme were asked one simple question: “Have you set clear, written goals for your future and made plans to accomplish them?” Read more here. And if you need help setting to achieve your goals - just give me a call.
The universe is orderly and governed by laws. Goal setting is part of that natural order, as are wintry snowflakes. Like you snowflakes are unique; it's said that no two are the same. I urge you to be max out your uniqueness. Be bold!
Write Goals Down, Date and Take Action
A few weeks ago, a client discussed his goals for the next quarter. He emailed them to be held to account. He put in action. So it won't surprise you to know that he is well on his way to signing them off.
Back to those adverts
Don't wait till New Year to make your resolutions... start planning today to ensure you get what you want. More goal setting strategies. When the 2011 holiday season is over will you be remembered for the gifts you gave? Keep Christmas Simple - think of the mnemonic KISS and give the gift of love. Love and kisses never go out of style. Never get returned for a refund. And will be more valuable tomorrow than today...
Pass it on:
The information in TCI may be freely re-used in any online or offline publication, provided it is accompanied by the following credit line - "This information was written by Eilidh Milnes. It originally appeared in "Talk Confidence International" her free e-letter, available at www.eilidhmilnes.com." Thank you.
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