Today, thanks to Barclays Bank, I had the pleasure of attending a Let’s Talk More Profit Seminar at Crewe Hall.  It was delivered by Robert Craven of The Directors’ Centre

Time flew.  The busy morning was packed full of tips and strategies to make businesses more profitable. Robert is an upbeat, inspirational and lively presenter. He captured the audience from the very start. He facilitated with clear direction and kept the momentum at a high level so that all the delegates remained engaged throughout. Robert knows his subject and eagerly shares his expertise. He does all he can to ensure the attendees leave with SMART actions plans as well as creating the opportunity for quality focused networking.

Here's a selection of notes I jotted down in his comprehensive course brochure:

1. Hope is not an option (when linked to future profits)
2. Many businesses neglect marketing
3. Practical common sense profitability tactics
4. The Law of the vital few
5. The Law of the trivial many
6. Win the battle of the mind of the customer
7. 78% of people trust recommendations

If you get the opportunity to attend one of Robert’s events grasp the chance, as it will be worth every single minute of your time.

You may be interested in reading a book that Robert Craven co-authored with Sir Richard Branson - Kick Start Your Business. 100 Days to a Leaner Fitter Organisation

Remember, leaders and readers!

Read more on Bright Marketing - Robert's Blog.