Today, thanks to Barclays Bank, I had the pleasure of attending a Let’s Talk More Profit Seminar at Crewe Hall. It was delivered by Robert Craven of The Directors’ Centre
Time flew. The busy morning was packed full of tips and strategies to make businesses more profitable. Robert is an upbeat, inspirational and lively presenter. He captured the audience from the very start. He facilitated with clear direction and kept the momentum at a high level so that all the delegates remained engaged throughout. Robert knows his subject and eagerly shares his expertise. He does all he can to ensure the attendees leave with SMART actions plans as well as creating the opportunity for quality focused networking.
Here's a selection of notes I jotted down in his comprehensive course brochure:
- Hope is not an option (when linked to future profits)
- Many businesses neglect marketing
- Practical common sense profitability tactics
- The Law of the vital few
- The Law of the trivial many
- Win the battle of the mind of the customer
- 78% of people trust recommendations
If you get the opportunity to attend one of Robert’s events grasp the chance, as it will be worth every single minute of your time.
You may be interested in reading a book that Robert Craven co-authored with Sir Richard Branson - Kick Start Your Business. 100 Days to a Leaner Fitter Organisation
Remember, leaders and readers!
Read more on Bright Marketing - Robert's Blog.
Comments
What a morning! Robert kept us entertained and inspired all the time. I've come away with many actions and ideas. Diane
14-Oct-2009 10:10 AM
I wholeheartedly agree. Robert was very engaging and I aim to put into action everything that I learned.
14-Oct-2009 03:12 PM
Thnak you for your kind comments. I look forward to seeing you all again. Regards Robert
15-Oct-2009 02:31 PM
I always enjoy hearing Robert speak - he strips away the bunkum & gets down to business. Great crowd of people in the room too - plenty of contacts to follow up!
15-Oct-2009 02:50 PM
Fully agree, excellent seminar, Robert was inspirational. Good content and focus. Working within the area of wellbeing, there was a fantastic energy in the room.
21-Oct-2009 03:18 PM
I have added Eilidh's blog comments to my blog post entitled "What does one person in the sudience see?" http://robert-craven.blogspot.com/2009/10/what-does-one-person-in-audience-see.html Feel free to add your own comments Regards Robert
27-Oct-2009 08:55 AM
Just received my follow up actions back from Barclays - staying on track! Reminder that if the message is to stick - do we need to see Robert 7 times? Hopefully the forum created will sustain the focus on the key points.
30-Oct-2009 09:21 AM
The postcard reminder is a powerful tool. I use it when training and coaching too. Mine came in the post yesterday, very timely. My 3 notes to myself: 1. 5% price increase. 2. Sell more to clients and sell more often. 3. Expand client and business referral marketing.
30-Oct-2009 03:18 PM
Crewe Hall is an excellent venue and it was good to network in comfortable surroundings. I liked the way Robert put the room into sectors of new business, established, small and medium sized enterprises. It was a practical way to start the session.
30-Oct-2009 03:51 PM
The Profit seminar was well pitch with very useful information some of which I knew and needed reminding of. It was good to spend some quality time away from the office focusing ON my work not IN my work. Robert was a great facilitator for the morning, challenging, confident, full or character and commitment. The networking was excellent.
02-Nov-2009 06:21 PM